How many businesses can be on a trail?

Up to fifteen stops. A trail needs your business and at least one partner, and it goes live once the businesses you invited accept.

How is the ticket money split?

On a paid trail, after Mosey's commission, VAT on it and the card fee, each ticket is shared equally between every stop, including the lead. It is paid once the guest can no longer refund, which is 24 hours after buying or at their first stamp, whichever comes first.

Can I change my offer after tickets are sold?

No. The offer at your stop is locked once the first ticket is sold, and you cannot leave while anyone holds a ticket. The lead can still edit a live trail's name, description and cover.

How are stamps confirmed?

Staff scan the guest's code, checked against the phone's location, or stamp from the Counter. The lead can switch on self-serve for a trail so the guest's phone stamps at your door.

What if a guest wants a refund?

A guest can refund a paid ticket in the first 24 hours, as long as they have not collected a stamp. Nobody is paid out of a ticket that is refunded.

Can I run a free trail?

Yes. A free trail adds no charge and pays nothing out, though you need the Host plan to lead a trail. Guests collect stamps and a badge, or the voucher you set.

What happens if I pause a trail?

A paused trail stops new stamps. Guests holding a ticket get their completion time back when it resumes, and they can ask for a refund while it is paused.

Food trails

Lead or join a food trail and send new customers to your door

A food trail links your business with a few neighbours. Guests collect a stamp at each stop, finish for a badge or a voucher, and every stop shares the money from a paid ticket.

Claim your business free See how it works

Free to claim

Every tool is optional.

How do I get new customers through the door without a discount?

A café, a bakery and a wine bar on the same street all chase the same passing trade. Each runs its own offer, and each is one more thing a visitor ignores.

A trail turns the neighbours into a reason to visit. A guest follows a route, stops at each business, gets something at every one and finishes with a reward. You gain people who came for the outing and found you on the way.

Mosey runs the stamps, the tickets and the split. You choose the offer at your stop, and the other businesses on the trail send people your way.

How does a food trail work on Mosey?

Lead or join
Open Trails and build one (to lead a trail you need the Host plan; to take part as a stop you need Starter or above): a name, a city, an order (any order, in sequence or mystery), free or paid, a finish reward and the offer at your stop. Invite the other businesses, up to fifteen stops in all. Or accept a neighbour's invitation and set your own offer.
Guests collect stamps
A guest grabs the trail in the app and visits each stop. Staff scan the guest's code, or you stamp from the Counter. The lead can also switch on self-serve for a trail, so the guest's phone stamps at your door.
Finish and get paid
Finishing earns a badge or a voucher you set. On a paid trail each ticket is shared equally between every stop once the guest can no longer refund it, and your Earnings tab shows each payout.

What do my guests see?

A trail to follow

The trail appears in the Trails section of the app and near the guest's location, with its stops, the offer at each and the price. A free trail is one tap to grab, and a paid trail is a ticket the guest buys.

A stamp book

Each stop adds a stamp to the guest's passport. A sequential trail opens one stop at a time, and a mystery trail keeps the next stop hidden until the guest gets there.

A finish worth sharing

A guest who finishes gets the badge or the voucher and is asked to rate the trail. The rating shows on the trail, and public ratings appear in the feed.

A stamp never hands over the offer. You still give it in person, which keeps you in control of what each guest receives.

How do I start or join a food trail?

Claim your business free, have the Host plan to lead a trail (or Starter or above to take part in one), and, for a paid trail, connect Stripe in Account and billing so your share can reach you.
Pick neighbours who share your customers and a walkable route. A trail needs at least one partner and allows up to fifteen stops.
Decide the offer at your stop: a free item, a named dish, a percentage or an amount off, or a custom offer. It is locked once the first ticket is sold, so make it one you can honour on a busy Saturday.
Choose free or paid. A paid ticket can cost from one to five hundred in your currency, and you can cap the number of tickets and set a completion window.
Publish. Invitations go to your partners and the trail goes live once they accept.
Tell people. Boost the trail to your followers and nearby guests, then watch Insights for how many started and how many finished.

What does a food trail cost on Mosey?

To lead a trail you need the Host plan (€169.99 a month), and to take part as a stop you need Starter (€79.99 a month) or above. A free trail adds no charge and pays nothing out: guests collect stamps and a badge. On a paid trail Mosey takes 8% of each ticket, and VAT on it, and the card fee comes off too. What is left is shared equally between every stop, yours included, and your Earnings tab shows the split for every ticket. The guest pays the flat processing fee below on top of the ticket.

Processing fee on non-order products (including VAT): €1.29

See pricingCommission is quoted before VAT. Irish VAT of 23% is added to our fee, not to your food.

How is this different from a shared stamp card or a street map?

A shared paper stamp card cannot be checked, and nobody settles up. A trail stamp is confirmed by staff or by the guest's phone, and the money from a paid ticket is split by Mosey, not by whoever kept the till.

A map of local businesses shows people where you are. A trail gives them a reason to visit all of you in one outing, with an offer at each stop and a finish.

The split is equal on purpose: by stop, not by visits. A stop nobody visits still earns its share, so keep the trail short and drop a stop that is not pulling its weight. The business that leads the trail honours the finish voucher, and that comes off its own takings.

Who are food trails right for?

Neighbours on one street or in one quarter: a coffee roaster, a bakery, a pub and a restaurant that want to share a Saturday crowd. A town with a festival, a market or a walking route. A group of independents who already talk to each other. A business with no neighbours who want to take part can leave this off, or join somebody else's trail.

Build a route and share the footfall

Claim your business free, invite your neighbours and publish your first trail this month.

Claim your business free

Food trail questions from owners

How many businesses can be on a trail?
Up to fifteen stops. A trail needs your business and at least one partner, and it goes live once the businesses you invited accept.
How is the ticket money split?
On a paid trail, after Mosey's commission, VAT on it and the card fee, each ticket is shared equally between every stop, including the lead. It is paid once the guest can no longer refund, which is 24 hours after buying or at their first stamp, whichever comes first.
Can I change my offer after tickets are sold?
No. The offer at your stop is locked once the first ticket is sold, and you cannot leave while anyone holds a ticket. The lead can still edit a live trail's name, description and cover.
How are stamps confirmed?
Staff scan the guest's code, checked against the phone's location, or stamp from the Counter. The lead can switch on self-serve for a trail so the guest's phone stamps at your door.
What if a guest wants a refund?
A guest can refund a paid ticket in the first 24 hours, as long as they have not collected a stamp. Nobody is paid out of a ticket that is refunded.
Can I run a free trail?
Yes. A free trail adds no charge and pays nothing out, though you need the Host plan to lead a trail. Guests collect stamps and a badge, or the voucher you set.
What happens if I pause a trail?
A paused trail stops new stamps. Guests holding a ticket get their completion time back when it resumes, and they can ask for a refund while it is paused.