Marketing and your customer list
Restaurant marketing to customers who agreed to hear from you
Mosey shows you your regulars, the ones who went quiet and the new faces, and gives you ways to reach them that respect what each guest agreed to. You see the cost before you send and the results afterwards.
Free to list: your menu, replies and photos.
Why do posts reach so few of your own followers?
You post, it reaches a fraction of the people who follow you, and you cannot tell who walked in because of it. Paid reach on a big platform means paying to be shown to strangers.
The messages that work are short, timed and sent to people who asked for them: a quiet Tuesday, a new menu, a table that has just opened up.
Who is in your customer groups?
Mosey sorts the guests who have dealt with your business into groups: regulars, regulars who have gone quiet, new customers and members who have stopped coming. You see how many are in each group and what they last did.
A guest's name appears only if they agreed to share it with your business. Otherwise you see your own reference number for them. Your private tags and notes about a guest never reach the guest and never decide who receives a letter.
What are win-backs?
A win-back writes to guests who have gone quiet, on a budget you set, then stops when the budget is used. It can carry a fixed-dollar voucher, and each person gets it at most once per campaign. Percentage offers are not offered.
What can you send members?
Up to four letters and one push notification a month at no charge to members who said yes to your offers. A weekly digest keeps them informed without extra work. Anything beyond that, and any message to people who are not members, is a paid campaign through Boost.
Members who switched your marketing off still receive messages about their own membership, such as a renewal or a failed payment, and nothing you wrote.
How do you bring your old guest list?
If you move from another system, you can import your list. Imported guests are contacts of your business, not Mosey accounts, and carry no marketing consent unless your file has an explicit opt-in column that you confirm. Blank, "no" and "unsubscribed" are never treated as a yes.
Mosey sends no text messages, marketing or otherwise. Messages go by app notification and, for guests who also agreed, email.
Where the rules differ
Consent is the point of every send. Two rules hold in every state.
- No text messages
- A test fails the build if any text message provider is added, so none can be switched on by accident.
- Quiet hours
- Pushes respect quiet hours and a daily cap on offers for each guest. A push that would land at night goes to the guest's inbox.
- Imported lists
- A guest list from another system carries no marketing consent unless your file has an explicit opt-in column that you confirm.
Rules change. Check any rule that matters to you with your accountant or adviser.
What Mosey is about
Affordable tools for food businesses
Tools priced for independents and small chains, not for the big groups.
A full suite, in one login
The tools a restaurant, café or bar needs sit together, so you are not paying for a stack of separate subscriptions.
You keep more of your revenue
Mosey is built so that more of every sale stays with the business that made it.
Free to list and claim
Your menu, your replies to guests and your photos cost nothing to put on Mosey.
No hidden fees
What Mosey charges is published, in full, so nothing arrives as a surprise on a statement.
Made for local food businesses
Mosey helps diners find independent food businesses by dish and mood, and lets people rate what they actually ate.
Questions owners ask
Can I email everyone who ordered from me?
Only the guests who agreed to hear from you. Every send is checked against each guest's own choice.
Do guests see my notes about them?
Never. Your tags and notes are private to your business.
Can guests turn my offers off?
Yes, at any time. A guest who said no is never reached, not even as a nearby guest.
How do I know a Boost worked?
The results tab counts the orders, payments and bookings that followed within 48 hours and credits the latest message from you.
Who can send a campaign?
People with the marketing, promotions and events permission, which owners and managers have by default.
Who owns the relationship with my customers?
You do. You see your own regulars and reach the guests who agreed to hear from you.
Why are my customer counts lower than my door count?
Counts cover guests who dealt with your business and, where a view depends on consent, only guests who agreed.
More for your business
Promotions and Boost
Deals with edges, Deal Hours for slow times and a paid send to people who asked to hear from you.
Loyalty and Mosey Tap
A stamp card or points program your regulars join in the app, with a tap at the counter.
Analytics
How diners find you, what they do next, what each fee cost and the sales tax figures for your accountant.
Put your menu, your replies and your photos in front of diners
Claim your free listing and decide how your business looks to the people searching for a good dish near them.
Free to list: your menu, replies and photos.