Restaurant memberships and credit passes that bring in steady money

Your best customers come in when they feel like it, and income swings with the weather. A discount lowers your price for everyone who asks. A membership gives a defined perk to people who have already paid, with a limit you set.

Start from a template: a mug club, a coffee pass, a supper club, a founding member or a credit pass. Each fills in sensible perks and billing terms, and you can change every line.

Before a membership goes live, the dashboard tests it against a typical member who visits twenty times in a month and whose goods cost 40 percent of what they are worth. If the perks would cost more than the fee brings in, it tells you what to change.

The members list and the profitability card then show who joined, what they used and what each is worth after perks.

A credit pass is money the guest pays up front and spends with you later. The member pays a set amount for a term, or tops up, and receives that amount plus any bonus you choose as credit. Rollover is your choice: none, capped or unlimited.

Credit is your own, like a gift card. At the till it is a payment type, never a discount. A bill with credit on it keeps its full tax, and the credit pays part of the check. Refunding the payment puts the credit back on the member's balance. A credit pass takes no more than $2,000 of credit in a day.

Every United States checkout shows one sentence saying the membership renews automatically, what it costs and how to cancel. It sits beside a separate box the guest ticks themselves, and the pay button stays off until they do. Mosey stores the exact sentence, its version and the time.

Canceling takes one tap, in the same channel the guest joined: the website for a web joiner, the app for an app joiner. A guest who cancels keeps the perks to the end of what they have paid for.

A yearly reminder goes out 15 to 30 days before the anniversary, saying the membership renews, the price, the date and how to cancel. If you raise the price, a notice goes ahead of it and the rise waits for the member's agreement.

Up to four letters and one push notification a month at no charge, to members who agreed to hear from you. Beyond that, or to people who are not members, a send is a paid campaign. Members who switched marketing off still get service messages about their own membership.

What Mosey is about

• Affordable tools for food businesses

  Tools priced for independents and small chains, not for the big groups.

• A full suite, in one login

  The tools a restaurant, café or bar needs sit together, so you are not paying for a stack of separate subscriptions.

• You keep more of your revenue

  Mosey is built so that more of every sale stays with the business that made it.

• Free to list and claim

  Your menu, your replies to guests and your photos cost nothing to put on Mosey.

• No hidden fees

  What Mosey charges is published, in full, so nothing arrives as a surprise on a statement.

• Made for local food businesses

  Mosey helps diners find independent food businesses by dish and mood, and lets people rate what they actually ate.

More for your business

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  Loyalty and Mosey Tap

  A stamp card or points program your regulars join in the app, with a tap at the counter.

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  Promotions and Boost

  Deals with edges, Deal Hours for slow times and a paid send to people who asked to hear from you.

• 

  Gift cards for restaurants

  Sell gift cards with expiry rules set by your state, shown to the buyer before they pay.