Promotions, Events & Vouchers

Creating promotions

Promotion Types:

• Percentage discounts (20% off lunch)

• Fixed amount discounts (€5 off orders over €30)

• Buy-one-get-one offers

• Set menu deals

• Student discounts

• Early bird specials

• Birthday promotions

Setting Up Promotions:

1. Dashboard → Promotions → Create New

2. Choose promotion type

3. Set discount amount or percentage

4. Define terms and conditions:

   • Valid dates and times

   • Minimum spend requirements

   • Applicable menu items

   • Maximum uses per customer

5. Add promotional image

6. Set visibility (followers only vs public)

7. Publish promotion

Promotion Best Practices:

• Clear, simple terms and conditions

• Attractive but realistic discounts

• Limited time offers create urgency

• Target slow periods or days

• Track performance and adjust accordingly

Event management

Event Types:

• Wine tastings

• Cooking classes

• Special tasting menus

• Live music nights

• Seasonal celebrations

• Private dining events

• Chef collaborations

Creating Events:

1. Dashboard → Events → Create Event

2. Enter event details:

   • Event name and description

   • Date and time

   • Ticket types and pricing

   • Capacity limits

   • Special requirements

3. Upload event photos

4. Set ticket sales period

5. Publish event

Ticket Management:

• Multiple ticket tiers (standard, premium, VIP)

• Early bird pricing options

• Group discounts

• Refund and cancellation policies

• QR codes for entry verification

• Attendee list management

Voucher programs

Voucher Types:

• Business Vouchers: Only redeemable at your restaurant

Setting Up Vouchers:

1. Dashboard → Vouchers → Create Voucher Program

2. Set voucher values and pricing

3. Define terms and conditions:

   • Expiry dates

   • Minimum spend requirements

   • Excluded items (alcohol, etc.)

   • Usage restrictions

4. Enable gift voucher options

5. Activate program

Voucher Redemption:

• Customer shows QR code or voucher number

• Scan code or enter number in POS system

• Deduct voucher value from bill

• Process remaining payment

• Mark voucher as used

Commission Structure:

• Business Vouchers: 4.5% commission + €0.89 service fee (paid by customer)

• Mosey Universal Vouchers: 6% commission + €0.89 service fee (paid by customer)

• Gift vouchers same rates apply

• Commission deducted from voucher sale price

Payment & Billing

Understanding commission structure

Commission Rates:

• Vouchers: 4.5% + €0.89 service fee per transaction (paid by customer)

• ​Mosey Universal Vouchers: 6% + €0.89 service fee per redemption (paid by customer)

• Events: 4% + €0.89 service fee per ticket (paid by customer)

• Purchased Promotions: 4.5% + €0.89 service fee per redemption (paid by customer)

• Gatherings: 4%+ €0.89 service fee per booking (paid by customer)

When Commissions Are Charged:

• When customer purchases voucher or ticket

• Not when voucher/ticket is redeemed

• Service fee charged to customer per transaction

• Commission calculated on sale price

Example Calculation: €50 voucher sale:

• Commission: €50 × 4.5% = €2.25

• Service fee: €0.89

• User Cost: €50.89

• You receive: €47.25

Stripe payment setup

Setting Up Stripe Connect:

1. Business Info → Account Setup → Connect Stripe Account

2. Provide business banking information

3. Verify identity with required documents

4. Complete tax information

5. Confirm account setup

6. Test transaction processing

Required Information:

• Business bank account details

• Tax identification numbers

• Director/owner identification

• Business registration documents

• Bank statements (may be required)

Payout Schedule:

• Standard: You, the business, manually choose when to pay yourself out from your Stripe Connect account

Subscription billing

Payment Methods:

• Credit/debit cards (Visa, Mastercard, Amex)

• Direct debit (where available)

• Bank transfer for annual subscriptions

Billing Cycle:

• Monthly subscriptions: Charged monthly in advance

• Annual subscriptions: 10% discount available

• Billing date: Same date each month as signup

• Prorated charges for mid-cycle upgrades

Failed Payments:

• Automatic retry after 3 days

• Email notification of payment failure

• Account restrictions after 7 days

• Service suspension after 14 days

• Contact support to resolve payment issues

Refund policies

Subscription Refunds:

• Non-refundable

Transaction Refunds:

• Voucher/event refunds handled by your business

• Commission refunded if you refund customer

• Contact support for technical refund issues

• Dispute resolution through payment processor

Marketing & Advertising

Sponsored posts

How Sponsored Posts Work:

• Boost your regular posts to wider audience

• Appear in users' feeds with "Sponsored" label

• Target by location, demographics, and interests

• Pay per view, not per click

Creating Sponsored Posts:

1. Create regular post first

2. Click "Sponsor This Post"

3. Set budget and duration

4. Choose targeting options:

   • Geographic radius

   • Age groups

   • Interests

   • Dining preferences

5. Review campaign details

6. Launch campaign

Pricing:

• €0.03 per view (200 views for €5.99)

• Bundle offers available

• Set daily/total budget limits

• Campaign runs until budget exhausted

• Performance reporting included

Banner advertising

Banner Ad Placement:

• Top of Discover page

• Between search results

• In user social feeds

• Business profile pages

Banner Ad Setup:

1. Dashboard → Advertising → Create Banner Ad

2. Upload banner image (1200x300 pixels recommended)

3. Write compelling headline

4. Set target URL (your profile or specific promotion)

5. Choose targeting options

6. Set budget and duration

7. Submit for approval

Pricing:

• €0.08 per view

• €16.00 for 200 views

• Location-based pricing may vary

• Free tier: Maximum 1 banner per week

• Premium tiers: Unlimited banners

Push notifications

Notification Types:

• New promotions or events

• Last-minute availability

• Special offers for followers

• Seasonal menu updates

• Event reminders

Creating Push Campaign:

1. Dashboard → Marketing → Push Notifications

2. Write notification message (80 characters max)

3. Choose target audience:

   • Your followers only

   • Non-followers in your area

   • Custom demographic targeting

4. Set budget and send time

5. Review and send

Pricing:

• Followers: €0.15 per notification

• Non-followers: €0.20 per notification

• Package deals available for volume sending

• Targeting options affect pricing

Customer Communication

Messaging system

How Customer Messages Work:

• Customers can message you through your profile

• All messages appear in Dashboard → Messages

• Automatic notification when new message received

• Message history saved permanently

Message Categories:

• Booking inquiries and modifications

• Menu questions and dietary requirements

• Event and promotion inquiries

• General business questions

• Complaint resolution

Response Best Practices:

• Respond within 24 hours maximum

• Be professional and helpful

• Address specific questions asked

• Provide clear, actionable information

• Use templates for common questions

Managing customer expectations

Setting Clear Expectations:

• Accurate business hours and availability

• Clear pricing and menu information

• Honest photos that represent your food

• Detailed allergen and dietary information

• Transparent booking and cancellation policies

Handling complaints

Recommended Complaint Resolution Process:

1. Acknowledge complaint within 24 hours

2. Apologise for customer's poor experience

3. Ask for specific details if needed

4. Offer appropriate resolution:

   • Refund or partial refund

   • Free meal or discount

   • Invitation to return for better experience

5. Follow up to ensure satisfaction

Types of Complaints to Handle Directly:

• Food quality or preparation issues

• Service problems during visit

• Billing or payment disputes

• Booking problems or miscommunications

• Cleanliness or atmosphere concerns

When to Involve Mosey Support:

• Technical app or platform issues

• Fake or inappropriate reviews

• Payment processing problems

• Account access issues

• Abusive customer behavior

Reviews & Reputation Management

Understanding review disputes

When You Can Dispute Reviews:

• Review is fake (customer never visited)

• Contains inappropriate content

• Violates Mosey community guidelines

• Contains false or defamatory statements

• Written by competitor or fake account

Dispute Process:

1. Profile → Reviews → Find Review → Report Review

2. Select dispute reason

3. Provide evidence if available:

   • Booking records

   • Receipt information

   • CCTV footage (if relevant)

   • Staff witness statements

4. Submit dispute request

5. Wait for Mosey investigation

Investigation Process:

• We contact the reviewer for proof of visit

• Reviewer has 48 hours to provide verification

• Acceptable proof includes receipts, booking confirmations, bank statements

• If no proof provided, review is removed

• If proof provided but inconclusive, review may still be removed

• You're notified of the outcome

Analytics & Performance

Understanding your analytics

Key Metrics Available:

• Profile views and visitor sources

• Review ratings and trends

• Booking conversion rates

• Popular menu items

• Peak visit times and days

• Revenue from Mosey transactions

• Social media engagement

Analytics Dashboard:

• Real-time data updates

• Weekly and monthly reports

• Comparison with previous periods

• Industry benchmarking (premium tiers)

• Export data functionality

Using data to improve business

Profile Optimization:

• Track which photos get most engagement

• Monitor review trends for improvement areas

• Identify most popular menu items

• Optimise opening hours based on interest

Marketing Insights:

• Best times to post social content

• Most effective promotion types

• Audience demographics and preferences

• Seasonal trend identification

Operational Improvements:

• Booking patterns and peak times

• No-show rates and patterns

• Customer feedback trends

• Revenue optimization opportunities

Technical Support & Troubleshooting

Common technical issues

Login Problems:

1. Check email and password are correct

2. Use "Forgot Password" to reset

3. Clear browser cache and cookies

4. Try different browser or device

5. Contact support if problems persist

Photo Upload Issues:

• Check image format (JPEG or PNG only)

• Ensure file size under 10MB

• Try uploading one photo at a time

• Check internet connection stability

• Refresh page and try again

Payment Processing Problems:

• Verify Stripe account is fully set up

• Check bank account details are correct

• Ensure business documents are up to date

• Contact Stripe support for payment issues

• Reach out to Mosey support for platform issues

Getting help from support

Contact Methods:

• Email: business@moseyfoodfinder.com

• In-platform: Dashboard → Help & Support

• Response time: 24-48 hours typically

What to Include in Support Requests:

• Your business name and account email

• Detailed description of the problem

• Screenshots or error messages

• Steps you've already tried

• Urgency level of the issue

Priority Support Issues:

• Payment processing failures

• Account access problems

• Critical booking system errors

• Security concerns

• Technical outages affecting operations

Platform updates and maintenance

Scheduled Maintenance:

• Usually performed outside business hours

• Advance notice provided via email

• Typically lasts 1-2 hours maximum

• Essential features remain available

Feature Updates:

• Regular updates with new features

• Email notifications for major updates

• In-platform announcements

• Training materials provided for complex features

• Feedback welcome on new features

Browser Compatibility:

• Chrome, Firefox, Safari, Edge supported

• Keep browser updated for best performance

• Mobile-responsive design

• App version available for smartphones

Legal & Compliance

Your responsibilities

Business Operations:

• Maintain all required licenses and permits

• Comply with food safety regulations

• Follow employment law requirements

• Maintain appropriate insurance coverage

• Handle customer data responsibly

Platform Usage:

• Provide accurate business information

• Respond to customer inquiries promptly

• Honor bookings and promotional offers

• Follow community guidelines

• Maintain professional conduct

Financial Obligations:

• Pay subscription fees on time

• Accurately report tax obligations

• Maintain valid payment methods

• Honour refund and cancellation policies

Mosey's responsibilities

Platform Services:

• Maintain secure, reliable platform

• Process payments safely

• Provide customer support

• Protect user data according to privacy policy

• Moderate content according to guidelines

What We Don't Provide:

• Legal advice or compliance guidance

• Food safety inspections or certifications

• Customer service on your behalf

• Dispute resolution between you and customers

• Insurance or financial guarantees

Terms and conditions

Key Terms:

• Full terms available in Settings → Legal

• Irish law governs all agreements

• Regular updates with notification

• Continued use indicates acceptance

• Termination clauses apply to serious violations

Intellectual Property:

• You retain rights to your content

• Grant Mosey license to display your content

• Don't use copyrighted material without permission

• Respect other businesses' trademarks

• Report intellectual property violations

Business Growth & Best Practices

Optimising your Mosey presence

Profile Completeness:

• Fill out all profile sections completely

• Upload high-quality photos regularly

• Keep menu and pricing current

• Update opening hours and special closures

• Maintain accurate contact information

Engagement Strategies:

• Post regularly (3-4 times per week)

• Respond to all reviews professionally

• Share behind-the-scenes content

• Highlight special events and promotions

• Engage with customer comments

Building customer loyalty

Through Mosey Platform:

• Create exclusive promotions for followers

• Share regular updates and news

• Respond personally to customer messages

• Show appreciation for positive reviews

• Offer special perks through voucher programs

Long-term Relationship Building:

• Remember repeat customers and preferences

• Follow up after special occasions

• Create seasonal and holiday promotions

• Build email list through Mosey interactions

• Provide consistent, quality experiences

Measuring success

Key Performance Indicators:

• Increase in profile views and followers

• Improved review ratings over time

• Higher booking conversion rates

• Increased revenue through Mosey

• Greater customer engagement

Regular Review Schedule:

• Weekly: Check new reviews and messages

• Monthly: Analyze performance metrics

• Quarterly: Review and update strategy

• Annually: Assess ROI and plan improvements

Continuous Improvement:

• Test different promotion types

• Try various posting schedules

• Experiment with targeting options

• Gather customer feedback regularly

• Stay updated on platform features

This comprehensive guide covers the essential aspects of managing your business on Mosey. For questions not addressed here, please contact our business support team at business-support@moseyfoodfinder.com.

Remember: Success on Mosey comes from providing excellent food and service, maintaining accurate information, and engaging professionally with your customers. The platform provides the tools, but your commitment to quality creates the results.

Last updated: [10/11/25] Version: 1.0