Marketing and your customer list
Restaurant marketing that stays on the right side of CASL
Mosey shows you your regulars, the ones who drifted away and the new faces, and gives you ways to write to them that respect what each guest agreed to. In Canada that means express consent, asked for in plain words.
Free to list: your menu, replies and photos.
Why does the list you built never seem to work?
A spreadsheet of emails collected at the till, a few of them years old, and no record of who said yes. Canada's anti-spam law wants express consent for a commercial message, and you need to be able to show it.
The messages that work are short, timed and sent to guests who asked for them: a quiet Tuesday, a new menu, a table that just opened.
What does express consent look like on Mosey?
When a guest joins a loyalty program at a Canadian business, offers start off. The join screen shows an unticked box worded with the purpose, who is asking, Mosey's mailing address and contact details, and the right to withdraw at any time. A guest who has not ticked is not in the audience for a letter or a send.
Every request for consent carries the same identity line. A guest can turn your offers off whenever they like, and a guest who said no is never reached.
Who is in your customer groups?
Mosey groups the guests who have dealt with your business: regulars, regulars who have gone quiet, new customers and members who stopped coming. You see how many are in each and what they last did.
A guest's name appears only if they agreed to share it with your business. Otherwise you see your own reference number for them. Your private tags and notes never reach the guest and never choose who receives a letter.
What can you send?
A win-back writes to guests who have gone quiet, on a budget you set, then stops when the budget is used. It can carry a fixed-dollar voucher, once per person per campaign. Percentage offers are not offered.
Members who said yes to your offers get up to four letters and one push notification a month at no charge, with a weekly digest. Anything beyond that, and any message to people who are not members, is a paid campaign through Boost. Free to you does not count as consent from the member.
Mosey sends no text messages, marketing or otherwise.
What about a list you bring from another system?
Imported guests are contacts of your business, not Mosey accounts. They carry no marketing consent unless your file has an explicit opt-in column that you confirm, with the evidence recorded. A blank, a "no" or an "unsubscribed" is never treated as a yes.
Where the rules differ
Consent is the point of every send, and Canada asks for more than Ireland does.
- Joining a program
- In Canada your offers start off, with an unticked box. In Ireland they start on, under a different rule.
- Member letters
- A member who switched marketing off still receives messages about their own membership, such as a renewal, and nothing you wrote.
- No text messages
- A test fails the build if any text message provider is added, so none is switched on by accident.
Rules change. Check any rule that matters to you with your accountant or adviser.
What Mosey is about
Affordable tools for food businesses
Tools priced for independents and small chains, not for the big groups.
A full suite, in one login
The tools a restaurant, café or bar needs sit together, so you are not paying for a stack of separate subscriptions.
You keep more of your revenue
Mosey is built so that more of every sale stays with the business that made it.
Free to list and claim
Your menu, your replies to guests and your photos cost nothing to put on Mosey.
No hidden fees
What Mosey charges is published, in full, so nothing arrives as a surprise on a statement.
Made for local food businesses
Mosey helps diners find independent food businesses by dish and mood, and lets people rate what they actually ate.
Questions owners ask
Can I email everyone who ordered from me?
Only the guests who ticked yes. Each send is checked against the guest's own choice.
Can guests see my notes about them?
Never. Your tags and notes are private to your business.
Can a guest take back their consent?
Yes, at any time, from their own settings. Each request for consent says so.
Who can send a campaign?
People with the marketing, promotions and events permission, which owners and managers have by default.
How do I know a Boost worked?
The results tab counts the orders, payments and bookings that followed within 48 hours and credits the latest message from you.
Who owns the relationship with my customers?
You do. You see your own regulars and reach the guests who agreed to hear from you.
Why are my customer counts lower than my door count?
Counts cover guests who dealt with your business and, where a view depends on consent, only guests who agreed.
More for your business
Promotions and Boost
Deals with edges, Deal Hours for slow times and a paid send to guests who said yes.
Loyalty and Mosey Tap
A stamp card or points program that guests join in the app, with consent asked in the Canadian way.
Analytics
How diners find you, what they do next, what each fee cost and a GST/HST report for your filing period.
Put your menu, your replies and your photos in front of diners
Claim your free listing and decide how your business looks to the people searching for a good dish near them.
Free to list: your menu, replies and photos.